In October 2020 my friends and I started a cooperation with Crosscamp. In order to promote their new Crosscamp Lite®, we had the job to test the urban camper in tough winter conditions in Scandinavia and Finland. The job was to create photography and video content of the Crosscamp Lite® for the website as well as Instagram. Along that journey Crosscamp published our work on their Instagram over 4 weeks, from January till February. The campaign launched with a variety of feed posts, as well as „Takeover Stories“ which were created for each week of our journey. During the promotion on Instagram, an interview and our travel after movie was launched on their website. Read more about the collective „orange tape“ we started here here. Our journey also made it possible for me to write in the Fuji X Passion Magazin for the february issue.
